ChowNow is an online food ordering service aiming to outshine the competition through the inclusion of a new "health food" feature. Using their current brand strategy, their goal is to appeal to an audience of health-conscious individuals. ​For this  project, we were tasked with designing the new feature. ​
Client: ChowNow 
Timeframe: 11 days
Challenge: To create a way to stand out from the crowd, while maintaining brand efficiency and simplicity. ​​
Solution: ​Research and create key features that best contribute to helping users with food discovery and living a healthy lifestyle. ​​​
Tools:
  • ​Pen and paper, whiteboard
  • Sketch, Invision, Lucidchart,
  • Google Forms, Google Slides
Team: 
  • Henry Wang 
  • April Monson
  • Michaela Lange
​​I first began by interviewing users who frequent new restaurants in search of healthy food options. This information was crucial to discover pain points of current apps used, and to implement new ideas to appeal to the target market. ​

In order to maintain the sense of familiarity within the app, we needed to understand the why behind our users. ​​​Surveys were conducted in order to gain a sense of the features users expected to see, and what was already working for them. ​​
A Competitive and Comparative Analysis was also utilized to weigh the influence of key features from a plethora of both food ordering and fitness apps, to gain a sense of what works and what doesn't in regard to each specific platform. ​​​
Picture
Competitive and Comparative Analysis
​Using the information I pulled from both the interviews and survey results, we came together to analyze our ideas in an affinity map. 
Once our themes were analyzed, we were able to create personas. We created primary and secondary personas to represent both our customers and our clients. 
Our biggest struggle was deciphering how to incorporate our feature ideas with the needs of our potential users. Additionally, due to the strict branding requirements, we also needed to ensure we maintained the efficiency and simplicity of the app. We worked through this process by prioritizing features based on the personas we created. 
Once we analyzed the most important features, we were able to establish a journey map for our customer proto-persona. With the persona in mind, we were able to begin developing the navigation of the app, and how to get our customer to his end goal. 
Upon completion of reviewing our findings, we edited and tweaked our low fidelity wireframes as needed and developed our prototype for additional testing. ​Using Lean UX, my team then conducted additional usability tests to check the efficiency and flow of our additions to the app. ​
Low Fidelity Wireframes
We also created and heavily relied on the style guide below, in order to keep all designs uniform and on brand. 
High Fidelity Wireframes
For customers: 
For clients: 
For future additions to the app, our team suggests to continue user research to determine what is and isn't working with the addition of the "health mode." Our team also recommends to keep up-to-date with current diet trends and to continue ways of incorporating a healthy mindset for users into the app. Future updates can also include mapping directions (without redirection) and customized delivery times. ​

Another point to review sustainability would be in finding resources for the creative content included in our new feature. The food guides and photos are an integral part of users decision making. Therefore, the information must be reputable and correct. Additionally, there must also be a quality control system in place to verify all nutritional information provided by restaurants.  We want to ensure customers are receiving verified and correct information, to prevent any potential health complications and provide the best resource for our users. 
Ha, made you look!